{"id":31098,"date":"2026-04-28T14:46:38","date_gmt":"2026-04-28T12:46:38","guid":{"rendered":"https:\/\/homecomfortpress.nl\/?post_type=pressroom&#038;p=31098"},"modified":"2026-04-28T14:49:41","modified_gmt":"2026-04-28T12:49:41","slug":"duravit-op-de-milan-design-week-2026","status":"publish","type":"pressroom","link":"https:\/\/homecomfortpress.nl\/en\/press-room\/duravit-op-de-milan-design-week-2026\/","title":{"rendered":"Duravit op de Milan Design Week 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31098\" class=\"elementor elementor-31098\" data-elementor-post-type=\"pressroom\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbcd730 e-con-full e-flex e-con e-parent\" data-id=\"6fbcd730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-700b1549 e-con-full e-flex e-con e-child\" data-id=\"700b1549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4471e755 elementor-widget elementor-widget-shortcode\" data-id=\"4471e755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section class=\"hcpress_image_gallery\"><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes.jpg\" download><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-1024x683.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-1024x683.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-300x200.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-768x512.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-1536x1024.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-2048x1365.jpg 2048w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-113x75.jpg 113w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/01_Balcoon_Scapes-480x320.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes.jpg\" download><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-1024x683.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-1024x683.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-300x200.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-768x512.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-1536x1024.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-2048x1365.jpg 2048w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-113x75.jpg 113w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/02_Balcoon_Scapes-480x320.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes.jpg\" download><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-683x1024.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-683x1024.jpg 683w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-200x300.jpg 200w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-768x1152.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-1024x1536.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-1365x2048.jpg 1365w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-50x75.jpg 50w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-480x720.jpg 480w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/03_Balcoon_Scapes-scaled.jpg 1707w\" sizes=\"(max-width:767px) 480px, 683px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes.jpg\" download><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-1024x683.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-1024x683.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-300x200.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-768x512.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-1536x1024.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-2048x1365.jpg 2048w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-113x75.jpg 113w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/04_Balcoon_Scapes-480x320.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes.jpg\" download><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-1024x683.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-1024x683.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-300x200.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-768x512.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-1536x1024.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-2048x1365.jpg 2048w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-113x75.jpg 113w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/05_Balcoon_Scapes-480x320.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti.jpg\" download><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-819x1024.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-819x1024.jpg 819w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-240x300.jpg 240w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-768x960.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-1229x1536.jpg 1229w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-60x75.jpg 60w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti-480x600.jpg 480w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/06_Balcoon_Scapes\u00a9Piergiorgio-Sorgetti.jpg 1600w\" sizes=\"(max-width:767px) 480px, (max-width:819px) 100vw, 819px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes.jpg\" download><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-1024x1024.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-1024x1024.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-300x300.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-150x150.jpg 150w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-768x768.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-1536x1536.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-75x75.jpg 75w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes-480x480.jpg 480w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/07_Balcoon_Scapes.jpg 2000w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><a class=\"hcpress_image_gallery__item\" href=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes.jpg\" download><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-1024x681.jpg\" class=\"hcpress_image_gallery__image\" alt=\"\" srcset=\"https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-1024x681.jpg 1024w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-300x200.jpg 300w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-768x511.jpg 768w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-1536x1022.jpg 1536w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-2048x1363.jpg 2048w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-113x75.jpg 113w, https:\/\/homecomfortpress.nl\/wp-content\/uploads\/2026\/04\/08_Balcoon_Scapes-480x319.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><span class=\"hcpress_image_gallery__button\">Download<\/span><\/a><\/section><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73fc8b8b e-flex e-con-boxed e-con e-child\" data-id=\"73fc8b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3dc89a elementor-widget elementor-widget-heading\" data-id=\"6e3dc89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Duravit op de Milan Design Week 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54432d5b elementor-widget elementor-widget-text-editor\" data-id=\"54432d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Balcoon \u2013 Scapes van Patricia Urquiola presenteert badkamerdesign als ruimtelijke beleving<\/strong><\/p><ul><li><strong>Sfeervolle installatie \u201cBalcoon \u2013 Scapes\u201d in het Gran Meli\u00e1 Palazzo Cordusio<\/strong><\/li><li><strong>Exclusief cocktailevent met circa 450 genodigden als aftrap<\/strong><\/li><li><strong>Inzichten in actuele badkamertrends en internationale design\u00adsamenwerkingen<\/strong><\/li><li><strong>Gelimiteerde Balcoon-kruk als sculpturaal verzamelobject<\/strong><\/li><li><strong>Merkpresentie in de stad via gebrandede tram en shuttlebus<\/strong><\/li><\/ul><p>Tijdens de Milan Design Week 2026 presenteerde Duravit zich met een veelzijdige merkbeleving. Centraal stond de installatie \u201cBalcoon \u2013 Scapes\u201d van Patricia Urquiola, die kernelementen van de badkamercollectie Balcoon vertaalde naar een sfeervolle, sculpturale ruimtecompositie. Daarnaast toonde Duravit in de eigen showroom geselecteerde noviteiten en iconische series, terwijl een strategisch geplaatste aanwezigheid in de stad de zichtbaarheid van het merk gedurende de hele week versterkte.<\/p><p><strong>Balcoon \u2013 Scapes: de badkamercollectie als ruimtelijke compositie<\/strong><br \/>Met \u201cBalcoon \u2013 Scapes\u201d zette Patricia Urquiola haar samenwerking met Duravit voort en vertaalde zij de vormentaal van de Balcoon-serie naar een ruimtelijke enscenering. De installatie abstraheert ronde en vierkante basisvormen, gelaagde materialen en warme kleurtinten tot een gestructureerd veld van objecten. Wastafels en toiletten worden losgemaakt van hun functionele rol en gepresenteerd als totemachtige elementen. Een toilet met een vachtachtige textuur en bidets met opvallend gestructureerde betonlagen zorgen bewust voor vervreemdende accenten en geven de installatie een speels karakter.<br \/>Patricia Urquiola licht toe: \u201cWe wilden laten zien dat zelfs zo functionele elementen als een wastafel of een bidet een eigen expressieve kracht kunnen hebben. We hebben meer dan een jaar aan deze installatie gewerkt. Het resultaat is een klein \u2018teatrino\u2019 \u2013 een veld van totems en objecten die met elkaar in dialoog treden en nieuwe perspectieven openen op de badkamer als ontworpen leefruimte.\u201d De installatie werd gepresenteerd in het Gran Meli\u00e1 Palazzo Cordusio en was de hele week toegankelijk voor de vele bezoekers van de Milan Design Week.<\/p><p><strong>Een exclusieve avond boven de daken van Milaan<\/strong><br \/>Ter opening van de designweek nodigde Duravit circa 450 gasten uit voor een exclusief cocktailevent op het rooftop van het Gran Meli\u00e1 Palazzo Cordusio. Genodigden \u2013 waaronder zakenpartners uit architectuur en design, vrienden van het merk en internationale VIP\u2019s zoals Kelly Rutherford en Angela Missoni \u2013 beleefden de installatie in een sfeervolle avondsetting. Patricia Urquiola en L\u00fcder Fromm, CMO van Duravit, verwelkomden de gasten en gaven inzicht in de samenwerking en het ontwerpconcept achter Balcoon \u2013 Scapes.<\/p><p><strong>De gelimiteerde Balcoon-kruk: een sculpturaal verzamelobject<\/strong><br \/>Een door Patricia Urquiola ontwikkelde kruk, die de vormentaal van de Balcoon-serie vertaalt naar een autonoom sculpturaal meubelstuk, maakte deel uit van de installatie. De editie bestaat uit 26 genummerde exemplaren \u2013 een verwijzing naar het jaar 2026 \u2013 en werd geproduceerd in de Duravit-fabriek in het Zwarte Woud. In Milaan werd de kruk voor het eerst publiekelijk getoond als onderdeel van de totale enscenering.<\/p><p><strong>Productpresentatie in de Duravit-showroom<\/strong><br \/>Parallel aan de installatie opende Duravit zijn showroom in Milaan voor bezoekers van de designweek, waar intensief gebruik van werd gemaakt. Getoond werden noviteiten uit de Balcoon-serie 2026, iconische badkamerlijnen zoals ME by Starck en Collection One, nieuwe wastafeloplossingen zoals Ocavo van Christian Werner en technologische highlights zoals de SensoWash douche-wc\u2019s. De presentatie bood een compact overzicht van de ontwerp- en technologische diversiteit van het assortiment en vulde de installatie aan met concrete producttoepassingen.<\/p><p><strong>Merkpresentie in de stad<\/strong><br \/>Ook in de openbare ruimte zette Duravit zichtbare accenten. Een \u201cDuravit-tram\u201d reed gedurende de hele week door de stad, terwijl een shuttlebus de locaties Gran Meli\u00e1 Palazzo Cordusio en de Duravit-showroom met elkaar verbond. Deze maatregelen versterkten de merkpresentie en zorgden voor extra zichtbaarheid tijdens de designweek.<\/p><p><a href=\"https:\/\/www.duravit.nl\">www.duravit.nl<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6611d43c elementor-widget elementor-widget-text-editor\" data-id=\"6611d43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><strong>Noot redactie:<\/strong> Neem voor meer informatie, afbeeldingen en het lenen van materiaal voor redactionele doeleinden contact op met Lucet Tuithof &#8211; <a href=\"mailto:lucet@homecomfortpress.nl\">lucet@homecomfortpress.nl<\/a>\u00a0<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a83431 elementor-widget elementor-widget-shortcode\" data-id=\"8a83431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"hcp-beschrijving\">\n    <strong><\/strong>\n    \n  <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Duravit op de Milan Design Week 2026 Balcoon \u2013 Scapes van Patricia Urquiola presenteert badkamerdesign als ruimtelijke beleving Sfeervolle installatie \u201cBalcoon \u2013 Scapes\u201d in het Gran<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":31099,"menu_order":0,"template":"","tags":[],"class_list":["post-31098","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","klant-duravit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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